Audiences are more open to genre, but they also have shifting and conflicting values and are more vocal about equity issues within pop culture, such as representation and cultural appropriation.īut before all of this, in the late ’90s, Paul was a bald-shaved, baby-faced loverboy proselytizing the hollowed-out cadence and bark of dancehall OGs like Super Cat and Shabba Ranks. But now, after dancehall has once again gone mainstream, the stakes of crossing over are higher. ![]() This is the price of access to a monolithic industry. Dutty Rock fits the template of how global pop breaks today: take an indigenous sound, affix it to a pop template, and attach a legible ambassador to the project (orthodontics may be required). ![]() In order to cross over and become successful beyond the confines of dancehall, a genre then in the shadow of Bob Marley posters plastered on college dorm walls, Sean Paul would first have to go pop.
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